This framework was specially shared by Jack, a featured guest on the AI Ketchup podcast. With his 55K channel rapidly growing, Jack is a top Youtuber in an AI Automation space.
Does the video title itself:
Eg: Write Killer YouTube Scripts (My 5-Step Framework)
a) Confirm the Topic:
Instantly state what the video is about, confirming the viewer's click (eg, Today we're talking about writing killer scripts)
b) State the Core Promise/Outcome:
Clearly articulate what the viewer will gain or be able to do (eg, learn how to write scripts that hook viewers. Break it all down... proven 5 step framework...)
a) Establish Common Belief/Problem:
State the common struggle or assumption your audience has.
Script: "You might have a great video idea, but how do you actually write the script... that keeps people hooked..." / "This is an art." / "And it's one of the hardest things to learn..."
b) Introduce a Contrarian Angle OR Higher Stakes:
Challenge the common belief, hint at a unique solution, OR emphasize the cost of not knowing this.
Script: Contrarian: "But the good news is... There is a right answer." / Stakes: Implied by "keeps people hooked the entire time" – failure means losing viewers.
c) Create a Curiosity Loop:
Hint at the solution or a key insight without giving it all away immediately.
Script: "There is a right answer." / "...all run the exact same scriptwriting process." / "This formula..."
a) Provide Proof/Authority:
Briefly establish why you're qualified.
Script: "I've analyzed hundreds of the top creators..." / "This formula has driven hundreds of billions of views." / "Btw, I'm Kallaway, I've done over a billion views, have a million followers, and this stuff is all I do..."
b) (Optional but strong) Show, Don't Just Tell:
Mention specific results, experience, or effort undertaken.
Script: Examples above clearly show results (views, followers) and effort (analyzed hundreds).
a) Speak to Your Target Audience:
Directly or indirectly show you understand their level or situation (e.g., beginners, business owners).
Script: "...when you're starting out making videos."
b) Emphasize Accessibility/Simplicity:
Remove perceived hurdles like complexity, cost, or required prior knowledge.
Script: Implied by offering a "proven 5 step framework" – suggests structure and achievability, contrasting the "art" and "hardest things to learn." Could be more explicit like in your checklist (e.g., "no experience needed").
Define the Scope/Plan: Briefly explain what the video will cover or the structure it will follow.
Give a Reason to Stay: Explicitly mention a key takeaway or benefit revealed later or at the end.
Deliver with confidence and appropriate energy.
Cut any words or phrases that don't serve one of the purposes above. Be concise and impactful.